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Integrated Marketing Association

Copywriting

By Rick Altman

Don’t Say That!

Six Things Presenters Should Never Say The digital world is littered with articles with titles similar to this one. A Google search turns up 750,000 of them. And most of them offer good advice, albeit a bit redundant. Just about all of them warn against calling attention to your having run out of time, asking […]

By Shawn Elledge

Copywriting

Copywriting describes the process of crafting written content that ultimately encourages readers to act. This content can take a variety of digital forms, such as website copy, emails, eBooks, social media posts, landing pages, infographics, blog articles and more. In addition, copywriting is essential to traditional marketing campaigns, as it is the technique behind the […]

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