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Integrated Marketing Association

Contests & Sweepstakes

By Shawn Elledge

Contests & Sweepstakes

Contests and sweepstakes are marketing tactics brands use to spark interest and conversation, gather leads, and ultimately increase sales. Contests generally incentivize the consumer to engage in some activity to enter and winners are chosen based on merit or skill. Sweepstakes, on the other hand, represent another category of promotion in which winning entries are […]

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