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Integrated Marketing Association

Content Marketing

By Aaron Lee

6 Reasons Why Your Content Marketing Strategy is Totally Failing [and how to fix that]

I get emails almost every week from bloggers and writers who are frustrated at how content marketing strategies don’t seem to work. Some are even on the verge of giving up. Their email would start with something like: “I’ve been blogging for the past six months, and I’m not getting traffic, shares, and leads.’ or […]

By Shelly Kramer

The B2B Content Syndication Report

The modern B2B marketer rightly recognizes the power of quality content to educate, inform, and ultimately engage with their target customers as a key part of their lead generation strategy. However good it might be, the impact of content will be severely limited if it’s only available within the narrow confines of an organization’s own […]

By Rick Altman

The Warriors, Kevin Durant, and You

The Curse of Expectation Having been a long-suffering follower of the Golden State Warriors when they were terrible for over 20 years, it is with unreserved glee that I revel in the 2015 championship, last year’s record-breaking season, and this season’s acquisition of superstar Kevin Durant. But you don’t have to be a Warriors fan, […]

By Rick Altman

Don’t Say That!

Six Things Presenters Should Never Say The digital world is littered with articles with titles similar to this one. A Google search turns up 750,000 of them. And most of them offer good advice, albeit a bit redundant. Just about all of them warn against calling attention to your having run out of time, asking […]

By Shawn Elledge

Content Marketing

Content marketing is the strategic use of written words, imagery, and video in marketing materials to reach and maintain a connection with a target audience. Features of content marketing weave themselves throughout most other marketing strategies, but as a strategy on its own, it may refer to the creation and maintenance of a singular voice, […]

By Shawn Elledge

Content Marketing on a Budget: 9 Tools You Should Use

We all know that content is an important part of just about any marketing strategy, and it’s especially important when it comes to your lead gen efforts.. In fact, according to a recent study from MarketCrest , nine out of every ten marketing agencies rate content marketing as a hugely successful part of their overall […]

By Shawn Elledge

Mapping Demand Gen & Lead Gen Programs to the Buyer Journey

Marketers often confuse demand generation (demand gen) for lead generation (lead gen), but they’re not the same strategies. I suspect a lot of the confusion comes from using the same staff or team for demand gen as we do for lead gen. Personally, I like to think of these strategies as it relates to the […]

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