Register Login

Integrated Marketing Association

Brand Marketing

By Laura Patterson

Is Your Brand Momentum Big Enough to Spur Growth?

With the emphasis on demand generation, attribution, and account-based marketing, it may feel as if brand has taken a back seat. In today’s world of deteriorating product brand power, rising perceptions of parity products, reduced employee and customer loyalty, and increasing competition, it may be worthwhile to renew your focus on brand.  Many organizations have […]

By Mark Addicks

How Marketers Can Win in the Learning Economy 

Americans may be more diverse than ever before, but there is one area a majority of the population is gravitating towards—learning. According to Pew Research Center, 74% of American adults consider themselves to be “personal learners.” By contrast, 49% of Americans consider themselves to be football fans. From the explosion of DIY television to 1 in 3 millennials […]

By Shawn Elledge

Your Business Needs a Laser Focus on the Learning Economy—Here’s Why

Thanks in large part to the mobile mind shift of consumers and the anywhere/anytime availability of information, customers today aren’t exactly struggling to find what they need online. Rather, it’s often so available that they’re keen to ignore the “noise” of pitches and traditional ads in favor of content that informs and engages. (Thirty-two percent […]

By Tim Arnold

Branding

“The Marketing Dictionary for the 21st Century” (Robert W. Bly, Motivational Press, 2016) defines a brand as: “The label, name, term, design, or symbol by which a product is identified, where the characteristics and personality of a particular product are recognizable, and a product made and marketed under a specific name by a specific company. E.g. Tide laundry detergent.” […]

  • Ad
  • Please follow & like us

    RSS
    Follow by Email18k
    Facebook1k
    Google+
    Twitter12k
    SHARE7k
    YouTube365
    Pinterest
    LinkedIn2k