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Integrated Marketing Association

Bartering

By Shawn Elledge

Bartering

Also known as corporate trading, bartering is the process of exchanging one good or service for another. The process is quite common for marketers and multimedia professionals. In fact, the International Reciprocal Trade Association reported that an estimated 470,000 companies in the United States participate in the barter market. In addition, corporate trade company Active […]

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