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Integrated Marketing Association

B2C Marketing

By Eric Vidal

The Omnichannel Journey [Report]

Earlier this year, Retail Week Connect released the 2017 report on the state of retail, based on interviews with 25 top retail executives. Although the report is not marketing-specific as it delves into issues such as supply chains and Brexit, there are numerous insights to be gained by diving into the data they’ve collected and […]

By Shawn Elledge

B2C Marketing

B2C, or business-to-consumer, marketing refers to any activities used to build brand awareness and promote products directly to end users. Unlike business marketing, which focuses primarily on proving financial or operational value to a business, B2C marketing relies heavily on emotional appeals and competitive differentiation. In the past, B2C strategies relied on traditional marketing activities […]

By Shawn Elledge

Content Marketing on a Budget: 9 Tools You Should Use

We all know that content is an important part of just about any marketing strategy, and it’s especially important when it comes to your lead gen efforts.. In fact, according to a recent study from MarketCrest , nine out of every ten marketing agencies rate content marketing as a hugely successful part of their overall […]

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