By Eric Vidal
How Responsive, Agile Marketers Impact Brand Performance [Report]
The CMO Council report on how agile marketers can act on consumer feedback to drive growth is filled with interesting insights. Here’s an overview.
By Shawn Elledge
Agility commonly describes the characteristic of an athlete who performs a series of movements with quickness, effectiveness, and ease. When marketers apply the same principles to their marketing strategies, they become agile. Agile marketing is a process management methodology derived from software development best practices. This methodology allows for a more fluid and adaptable process […]