Register Login

Integrated Marketing Association

Account Based Marketing

By Shawn Elledge

Account Based Marketing

Instead of targeting an individual that meets certain criteria, account-based marketing (ABM) also known as key account marketing focuses on appealing to individual prospects at key accounts or companies. Designed to align the marketing and sales departments to enhance customer acquisition, penetration, experience and retention activities, organizations that choose this form of marketing can manage a […]

By Shawn Elledge

Google Just Told You How to Rank. Are You Listening?

It’s rare that any company reveals its trade secrets.. It’s especially rare for tech giant Google to do so.. But last month, they did just that during an online Q&A session when Google search quality senior strategist Andrey Lipattsev listed the three most important factors they use to rank websites and web pages.. Source: Google […]

By Shawn Elledge

Content Marketing on a Budget: 9 Tools You Should Use

We all know that content is an important part of just about any marketing strategy, and it’s especially important when it comes to your lead gen efforts.. In fact, according to a recent study from MarketCrest , nine out of every ten marketing agencies rate content marketing as a hugely successful part of their overall […]

By Shawn Elledge

4 unique ways to build relationships with account-based marketing

4 unique ways to build relationships with account – based marketing iMedia Connection It seems like marketing has a new acronym every day: If it’s not MQL, it’s SMM, CMS, or CR.. Here’s a new one for you: ABM, or account – based marketing .. Source: 4 unique ways to build relationships with account-based marketing

  • Ad
  • Please follow & like us

    RSS
    Follow by Email18k
    Facebook1k
    Google+
    Twitter12k
    SHARE7k
    YouTube365
    Pinterest
    LinkedIn2k