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Business Analytics vs Business Intelligence? | Business Analytics & Digital Business

What’s the difference between Business Analytics and Business Intelligence? The correct answer is: everybody has an opinion, but nobody knows, and you shouldn’t care.

Having worked in the industry over twenty years, I can confidently say that everybody has a different notion of what ANY particular term associated with analytics means.

For example, when SAP says “business analytics” instead of “business intelligence”, it’s intended to indicate that business analytics is an umbrella term including data warehousing, business intelligence, enterprise information management, enterprise performance management, analytic applications, and governance, risk, and compliance.

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