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Integrated Marketing Association

Integrated Marketing Association

By Shawn Elledge

How Salespeople Can Adapt to a Digital World—And Keep Their Jobs

There was a time when B2B salespeople were in charge of every sales transaction. They were the ones with the information at their fingertips that allowed them to have some control over the buyer’s journey. Now the balance has shifted in favor of the well-informed, savvy buyer in a digital landscape where new technologies are […]

By Rick Altman

What Can We Learn from James Comey?

You don’t have to be a political junkie to have been interested in former FBI Director James Comey’s appearance before the Senate Intelligence Committee on Thursday, June 8, 2017. And if you are a member of the presentation community, you might have found it utterly fascinating. And illuminating. And educational. This was the best reality […]

By Laura Patterson

How to Fulfill Marketing’s Fundamental Mission of Value Creation

Anthony Palmer, President and formerly the Chief Marketing Officer at Kimberly-Clark, claimed that, “the role of a CMO is really pretty simple. You can’t ever lose sight of the fact that your role is to sell more stuff to more people for more money more often. That has to be the ultimate goal. You also have […]

By Talia Wolf

Behind the Scenes: How we Write Emails that Convert

It’s morning. You grab a cup of coffee (or tea, if you’re anything like me) and you open your inbox. Big Mistake. (closes laptop immediately – hope it self-destructs), DOZENS of emails. Some are from clients or a colleague or two… the majority though, are from various businesses trying to get you to open their emails. […]

By Dennis Yu

Why I Am So Slow

The media and pundits value being first over being accurate. I believe in doing things well, creating content that stands the test of time. If your content is evergreen, as opposed to “news”, then what’s the advantage of being a few days sooner? The business owners and marketers who are constantly on the lookout for […]

By Jay Adams

Use Your Auto Triggers to Full Advantage

Lately, there’s been a lot of talk about how marketers aren’t fully using the functions of their marketing automation platform (MAP). We understand that, after all, it takes time and practice to get familiar with all the bells and whistles, and some features just may not be required for your campaigns. What should you be […]

By Shelly Kramer

Amazon’s Alexa-Powered Voice Search is Great—Except That Nobody is Buying

Amazon’s tech products, including Amazon Echo, Echo Dot, Fire TV, and Amazon Tap are powered by cloud-based AI called Alexa and this AI powers Amazon’s voice search capabilities. For the far-field Alexa-powered devices like Amazon Echo or the Echo Dot, users activate them by saying the wake word. For other devices like your Fire TV […]

By Daniel Newman

How Sales Teams Impact Customer Experience

Prioritizing the customer experience (CX) is a key part of remaining competitive—and, frankly, relevant—in a marketplace packed with digitally-savvy consumers who don’t just appreciate added value from brands, but rather have come to expect it. As more companies rightly focus on CX, it’s important that every team understand the role they play in the process. For example, sales teams equipped with […]

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