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Integrated Marketing Association

Integrated Marketing Association

By Paula Chiocchi

Six Simple Keys to B2B Email Segmentation Success

When it comes to B2B email marketing success, it’s all about delivering the right offer, at the right time to the right people. While this is always easier said than done, the practice of list segmentation can be used to significantly increase your chances of success. By narrowing your focus and sending targeted messages to […]

By Rick Altman

Don’t Say That! Six Things Presenters Should Never Say

The digital world is littered with articles with titles similar to this one. A Google search turns up 750,000 of them. And most of them offer good advice, albeit a bit redundant. Just about all of them warn against calling attention to your having run out of time, asking for the audience to cut you […]

By Shawn Elledge

Why Marketing Automation Matters and How to Use it Effectively

The streamlining and efficiency marketing technology can bring across multiple channels, along with the segmentation of audiences it allows, and the ability to measure, score, and evaluate leads has transformed the marketing landscape in recent years. Marketing automation (MA) gives marketers the capacity to generate leads, help keep current customers informed, and, in the process, […]

By Carlos Hidalgo

Why Passive Customers May Be Your Companies Biggest Challenge

  In 2003, Fredrick Reichheld introduced the concept of a Net Promoter Score (NPS) in his Harvard Business Review article titled, The One Number You Need to Grow. The concept while simple is quite revolutionary. By asking one question, “How likely is it that you would recommend our company to a friend or colleague?” Organizations can get insight into their […]

By Aaron Lee

The Secret to Writing Powerful and Catchy Headlines

In a world full of noise, a blog headline can either make or break your content. Writing headlines is tough! When I first started blogging, I was terrible at writing headlines. My headlines were dull and could put people to sleep. The headlines didn’t justify what my content is about. I’ve written excellent content in […]

By Shelly Kramer

Remarketing vs. Retargeting: What They Are, Why You Need Them

Today’s consumers are digital creatures, so for brands, capitalizing on the connection and conversion opportunities provided by mobility is key. Remarketing and retargeting are two common and highly effective ways marketers generate and nurture leads. Although the strategies are often discussed as though they’re interchangeable, the truth is remarketing and retargeting are two different animals. […]

By Anna Bennett

How to Make More Money on Pinterest

Do you want to make more money on Pinterest? You should, because Pinterest means business. $$$ If you are thinking all these Pinterest visitors are solely talking about DIY arts and crafts purchases, food recipes, and pretty things “girls” play with you are totally missing a major ecommerce boat. Pinterest is a massive business acceleration […]

By Bill Napier

The Retail APOCALYPSE: The Ignorance of Arrogance – Part 4

APOCALYPSE is defined as “An event involving destruction or damage on an awesome or catastrophic scale.” Everywhere you read—that’s what the media is reporting—the latest stating we should expect over 8,600 retail storefronts to close this year: “Brokerage firm Credit Suisse said in a research report released earlier this month that it’s possible more than […]

By Shawn Elledge

Email Marketing is Alive and Well as Volumes Increase and Kinetic Excites [Report]

Despite being one of the Internet’s oldest forms of marketing communication, email is very far from dying out according to the latest Email Marketing Benchmark Report from Experian. In fact, email marketing appears to be alive and kicking with increased volumes, stable engagement rates, and the introduction of innovative kinetic content techniques, suggesting an exciting […]

By David Boutin

Five Psychology Concepts that Will Improve Your Twitter Marketing Strategy

The human brain is probably the most sophisticated network on the planet. The depths of its potential are nearly unfathomable. Still, there are some things we know about the way it works that savvy marketers can work into their Twitter marketing strategy. That’s what this post is about. When you finish reading it – which I sincerely […]

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