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Integrated Marketing Association

Integrated Marketing Association

By Sean Flaherty

Trust: How to Use Technology to Generate Trust

Trust is the currency of business. When we trust an organization, we do business with them whenever and wherever it makes sense without questioning it. If we don’t trust an organization, we look for alternatives and we spend a fortune over-evaluating their pricing and value model. Trust is extremely valuable. Thus, it is imperative for […]

By Laura Patterson

How You Can Conquer Better Performance with Marketing Ops

Our friends at Allocadia break Marketing into two integral parts: Doing Marketing—the execution of tasks and deliverables—and Running Marketing, which is the operational and performance aspects of Marketing.  Clearly you need both to have a productive and successful Marketing organization that meets the rising expectations of your leadership team. Research by Deloitte finds that CEOs […]

By Shawn Elledge

Five Reasons You Need a GREAT CRM

Customer, relationship, and management (CRM). Three words, which when considered separately can have huge significance for any business. Combining them under one umbrella can however make for an even more potent mix, one that can deliver real business benefits in today’s data rich, multi-channel, multi-device, digital landscape. That’s why I believe that the CRM tool […]

By Eric Vidal

The Omnichannel Journey [Report]

Earlier this year, Retail Week Connect released the 2017 report on the state of retail, based on interviews with 25 top retail executives. Although the report is not marketing-specific as it delves into issues such as supply chains and Brexit, there are numerous insights to be gained by diving into the data they’ve collected and […]

By Laura Patterson

Is Your Brand Momentum Big Enough to Spur Growth?

With the emphasis on demand generation, attribution, and account-based marketing, it may feel as if brand has taken a back seat. In today’s world of deteriorating product brand power, rising perceptions of parity products, reduced employee and customer loyalty, and increasing competition, it may be worthwhile to renew your focus on brand.  Many organizations have […]

By Autumn Rivers

Facebook Video Pays Big Dividends for Marketers

It’s 2017, and you likely already know video is one of the top content formats to use if you want to get your audience’s attention. But which video platform should you use if you plan to share videos on social media? Well, if you’re going to share on Facebook, you should stick to its native […]

By Shelly Kramer

LinkedIn Now Diving into Email Marketing Service Offerings

The key to success in business is a focus on innovation and an unending quest to monetize in new and different ways, all the while serving your audience. LinkedIn has been no stranger to business success. The world’s largest social network, with some 450 million users, was the first social network to monetize, offering HR-focused […]

By Eric Vidal

What is Video Marketing Software and Why Do We Need It

Marketing and IT are no longer unrelated silos within an organization. Digital technologies have opened so many marketing doors that this marriage of the two departments even has a name: MarTech. Taking it a step further, many modern businesses are creating the position of Marketing Technologist to fill their MarTech needs. There’s more to MarTech […]

By Laura Patterson

The Top Metrics Categories Every Marketing Leader Can Exploit

Performance management and measurement is here to stay.  It is now a routine business practice. Yet the challenges Marketing organizations face in demonstrating impact persists. The CMO Council and Deloitte published the results of their recent study The CMO Shift to Gaining Lift, which echoes the findings of the MPM Benchmark research, i.e., “only one in four […]

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